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Showing posts from April, 2024

logo changes of brands

For the global automotive industry, the past decade has ushered sweeping change not only on the technological front but also in the presentation of their brand logos.  citroen  French carmaker Citroën made way for a flat monochrome design in 2016. By removing the chrome effect from its two chevrons, they hoped to achieve more visibility.  Citroen simplified its logo while also reviving some historic cues in the process. The dual upward arrows now with less beveling, of course—are positioned within an oval badge that harkens back to the original Citroen logo from 1919. honda  Honda has a new retro logo—but only for its EVs. The company updated its iconic “H mark,” which has been around since the early 1960s. This new look will debut on Honda's 0 Series range of electric cars, with the Saloon and Space Hub concepts previewing the first production vehicles. jaguar Jaguar's “leaper” logo has been around since 1982, and in 2021, it received a subtle makeover. Since 2012, ...

regenerative braking

REGENERATIVE BRAKING :  Regenerative braking was first invented in 1967 when the American Motor Car Company (commonly referred to as American Motors) created an electrical regenerative brake for their conceptualized electric car. However, Toyota was the first car manufacturer to commercialize regenerative braking systems (RBS) with the Toyota Prius. The Prius was the  world’s first mass-market hybrid car   and was introduced in the US in July of 2000. Regenerative braking systems work with hybrid and full-electric vehicles (EVs). And nowadays, this isn’t limited to only cars. Other electric vehicles use regenerative braking, including  Electric bicycles ,  Electric scooters , Electric skateboards , Electric railway vehicles . UNDERSTANDING REGENRATIVE BRAKING : Regenerative braking was a ground breaking concept introduced in 1967 by the American Motors Corporation. The aim was to enhance a vehicle's range by harnessing the energy produced during braking and util...

toyato suzuki partnership

toyato motor corporation and suzuki motor corporation started a partnership in 2016 and signed an agreement in august 2019 for a capital alliance to establish and promote long term cooperation in new fields, including electric vehicle technology and autonomous driving. it was one of the most significant collabrations in the world automotive industry. as a joint statement by the two companies has stated, under the capital alliance, toyato will acquire 4.94% stake in suzuki valued at 96 billion yen. at the same time, suzuki will buy a smaller stake (0.21%) in toyato worth 48 billion yen. with indian being a major auto market and suzuki having the lion's share in the country through the maruti suzuki brand, it was expected to benifit the country's largest passenger car manufacturer, especially when it is aiming to grab a large chunk of the ev segment in india. As per the Memorandum  of Understanding (MoU) signed by the two Japanese auto giants at the global level in the indian mar...

upcoming ev cars in india

1. Tata Punch EV Expected Launch:  Mid-2024 Expected Starting Price:  ₹10 lakh (ex-showroom)      t he Tata Punch EV emerges as an electrifying iteration of Tata Motors’ robust and compact SUV, ushering in a new era of sustainable and efficient urban mobility.   the Tata Punch EV is currently one of the cheapest upcoming electric cars in India and will take on rivals like the Citroen eC3. To be positioned alongside the Tata Tiago EV in India, the new Punch EV is expected to offer a more powerful version of the Ziptron motor which we get with the Tiago/Tigor EV. Having said this, the new Punch EV is likely to get LED headlights, a four-wheel disc brake setup, a new 10.25-inch touchscreen system, and a two-spoke steering wheel with an illuminated logo.  the Punch EV represents Tata’s dedication to electric innovation in the SUV segment. With its distinctive design, agile performance, and eco-friendly electric powertrain, this electric variant promis...