logo changes of brands
For the global automotive industry, the past decade has ushered sweeping change not only on the technological front but also in the presentation of their brand logos. citroen French carmaker Citroën made way for a flat monochrome design in 2016. By removing the chrome effect from its two chevrons, they hoped to achieve more visibility. Citroen simplified its logo while also reviving some historic cues in the process. The dual upward arrows now with less beveling, of course—are positioned within an oval badge that harkens back to the original Citroen logo from 1919. honda Honda has a new retro logo—but only for its EVs. The company updated its iconic “H mark,” which has been around since the early 1960s. This new look will debut on Honda's 0 Series range of electric cars, with the Saloon and Space Hub concepts previewing the first production vehicles. jaguar Jaguar's “leaper” logo has been around since 1982, and in 2021, it received a subtle makeover. Since 2012, ...